\babel@toc {spanish}{}\relax \contentsline {section}{\numberline {1}Introducción}{2}{section.1}% \contentsline {section}{\numberline {2}Objetivos}{2}{section.2}% \contentsline {section}{\numberline {3}Metodología}{3}{section.3}% \contentsline {subsection}{\numberline {3.1}Nuestros Servicios}{3}{subsection.3.1}% \contentsline {subsection}{\numberline {3.2}Definición Jurídica}{3}{subsection.3.2}% \contentsline {subsection}{\numberline {3.3}Requisitos Materiales y Técnicos}{4}{subsection.3.3}% \contentsline {subsection}{\numberline {3.4}Recursos Humanos}{4}{subsection.3.4}% \contentsline {subsection}{\numberline {3.5}Análisis de Macroentorno}{5}{subsection.3.5}% \contentsline {subsubsection}{\numberline {3.5.1}Factores Políticos}{5}{subsubsection.3.5.1}% \contentsline {subsubsection}{\numberline {3.5.2}Factores Económicos}{5}{subsubsection.3.5.2}% \contentsline {subsubsection}{\numberline {3.5.3}Factores Socioculturales}{5}{subsubsection.3.5.3}% \contentsline {subsubsection}{\numberline {3.5.4}Factores Demográficos}{5}{subsubsection.3.5.4}% \contentsline {subsubsection}{\numberline {3.5.5}Factores Medioambientales y Tecnológicos}{5}{subsubsection.3.5.5}% \contentsline {subsection}{\numberline {3.6}Análisis de Microentorno}{6}{subsection.3.6}% \contentsline {subsubsection}{\numberline {3.6.1}Relación con Clientes}{6}{subsubsection.3.6.1}% \contentsline {subsubsection}{\numberline {3.6.2}Relación con Competidores}{6}{subsubsection.3.6.2}% \contentsline {subsubsection}{\numberline {3.6.3}Relación con Proveedores}{7}{subsubsection.3.6.3}% \contentsline {subsection}{\numberline {3.7}Estrategia Comercial}{7}{subsection.3.7}% \contentsline {section}{\numberline {A}Costes}{9}{appendix.Alph1}%