"The bourgeoisie cannot exist without constantly revolutionizing the instruments of production, and thereby the relations of production, and with them the whole relations of society. Conservation of the old modes of production in unaltered form was, on the contrary, the first condition of existence for all earlier industrial classes. Constant revolutionizing of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones. All fixed, fast-frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real condition of life and his relations with his kind." - Karl Marx, The Communist Manifesto

In this quote by Karl Marx, he explains a very troublesome element of capitalist society: "all that is solid melts into air." This, according to Marx, is necessitated by the bourgeoisie. This is true in that in order to obtain profits from new markets, the bourgeoisie must find a way to commercialize every aspect of our lives, to continuously revolutionize them. This is, effectively, the task of the entrepreneur, who is always looking for new markets to commercialize. This is often thought of as a good thing, as due to the expansion of Liberalism we've become accustomed to it, but it has very sinister consequences when left to its own devices without any restrictions or moral direction. Perhaps the most obvious case of the sinister nature of this trait of Capitalism is in the emergence of dating applications/websites.